Clean Slate Short Film and Campaign
Credits: Creative Direction, Photo and Video Art Direction
Creative Direction and Art Direction for Clocks + Colours Summer 2023 Collection.
Deliverables included full production + props, campaign film, lifestyle shoot in Arizona, product focused imagery, campaign identity, assets for social and marketing and copywriting.
"Clean Slate" short film poster.
They'd paid their dues — years spent locked away, thinking about the perfect crime that went sideways. Their day of resurrection was finally upon them, and the cash would be waiting, right where they’d buried it. The plan was simple: get out, meet at the spot and grab the loot. A new life was waiting for them on the other side of the border. But she didn’t wait all these years to share.
Lifestyle campaign imagery (photo by Zack Vitiello)
Lifestyle campaign imagery (photo by Zack Vitiello)
9:16 static selects from product launch for socials and ad accounts.
4x5 static selects from campaign launch for socials and ad accounts
Product focused campaign imagery (photo by Bryan Lockyer)
Lifestyle campaign imagery (photo by Zack Vitiello)
Lifestyle campaign imagery (photo by Zack Vitiello)
Lifestyle campaign imagery (photo by Zack Vitiello)
Product focused campaign imagery (photo by Bryan Lockyer)
Lifestyle campaign imagery (photo by Zack Vitiello)
Lifestyle campaign imagery (photo by Zack Vitiello)
Product copywriting selects
Lifestyle campaign imagery (photo by Zack Vitiello)
Product focused campaign imagery (photo by Bryan Lockyer)
Lifestyle campaign imagery (photo by Zack Vitiello)
Lifestyle campaign imagery (photo by Zack Vitiello)
Lifestyle campaign imagery (photo by Zack Vitiello)
Lifestyle campaign imagery (photo by Zack Vitiello)
Credits:
Photography: Zack Vitiello | Bryan Lockyer
Creative Direction : Jay Nugent | Cass Baldry
Exec. Creative Direction: Jackie De Laplante | Shane Vitaly Foran
Video: Colin Outridge | Michael Leary
Editing + Grading: Colin Outridge
Production Assistant: Chris Wales
Hair + Make Up: Allison Pynn
Featuring: Seth Thompson | Shane Vitaly Foran | Mara Ohara | Falon Durfield (The Agency AZ)