JAY
NUGENT

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Credits: Art Direction, Campaign Design.

Collection

The Vitaly FW20 collection highlights experimental designs marked by hard lines and industrial forms, rendered in stainless steel. Influenced by robotics and mechanical manufacturing, the pieces invoke a dystopian vision of a not-so-distant future.

Campaign Execution

The campaign, captured by Norman Wong, was aimed at re-imagining science-fiction portrayals of the end of the Anthropocene.

CREDITS:

PHOTOGRAPHY: Norman Wong
CREATIVE DIRECTION: Zack Vitiello
STYLIST: Bobby Bowen
STYLIST ASSISTANT: Summer Ruddock Ellis
BEAUTY: Caroline Levin
BEAUTY ASSISTANT: Lisa Kolmakova
SET DESIGNER: Noelle Hindi
LIGHTING TECH: Noel Araquel
DIGITAL TECH: Paolo Cristante
PHOTOGRAPHY ASSISTANTS: Patrick Marcoux + Duncan Foy
THERMAL + INFRARED CAMERA: Primera Ng + Jay Nugent + Zack Vitiello
PRODUCTION + CASTING: Scott Mc Donald
PRODUCTION ASSISTANT: Primera Ng
DESIGN LEAD: Shane Vitaly Foran
ART DIRECTION/CAMPAIGN DESIGN: Jay Nugent
DIRECTOR OF PHOTOGRAPHY: Joe Cornfield
ASSISTANTCAMERA: Colin Outridge
MUSIC: Aquarian
MODELS: Aaron (Plutino), Charlie (Next), Najma, Nyong (Plutino), Sasha (Dulcedo), Steven (Plutino)

Using Format