Kaleo (new) - Jay Nugent

Foundation

Credits: Creative Direction, Branding, Social Strategy

Creative Direction for Clocks + Colours Summer 2022 collection

Deliverables included full production, lifestyle video and photo campaign shoot, campaign identity and assets for social and marketing.

Lifestyle campaign imagery (photo by Darian Wong)

Over the course of our planet’s long and violent history, Mother Nature has allowed the elements to build, destroy and build again. Each time, once the dust has settled and the skies have cleared, the world emerges from the wreckage, born anew. The Foundation collection draws inspiration from our Earth in this pure and primal form. Barren landscapes, jagged rock-faces and unbearable conditions are represented by rough, hand-carved textures, rugged new finishes, and inlaid gemstones. These classic pieces make up the foundation of any good jewelry collection and are timeless enough to survive through generations—no matter what Mother Nature throws at you.