JJ Julius Son (KALEO) x Clocks and Colours
Credits: Creative Direction, Art Direction, Campaign Identity.
Collection
Taking inspiration from JJ’s native country of Iceland, each piece is also infused with the rock and blues attitude of his second home, Nashville. The collection is an ode to the beauty of where it all began, and the places you pass along the way.
Campaign Execution
The "Homelands" campaign was important to the brand because it represented a new, more mature and fashionable direction for the brand. By really leaning into JJ's personal taste with the location, styling and props we wanted to really tell his story and marry that with inspiration he drew from for the collection.
The “Homelands” collection was designed in collaboration with our good friend JJ Julius Son, frontman and bonafide rockstar of the band KALEO. Taking inspiration from JJ’s native country of Iceland, each piece is also infused with the rock and blues attitude of his second home, Nashville. This collection is an ode to the beauty of where it all began, the stories you gather along the way and what waits for you when you get home.
Collection logo design
Lifestyle campaign imagery (photo by Zack Vitiello)
Lifestyle campaign imagery (photo by Zack Vitiello)
Product focused campaign imagery (photo by Bryan Lockyer)
Lifestyle campaign imagery (photo by Zack Vitiello)
Lifestyle campaign imagery (photo by Zack Vitiello)
Product focused campaign imagery (photo by Bryan Lockyer)
4x5 static selects from campaign launch for socials and ad accounts
9:16 static selects from product launch for socials and ad accounts.
Lifestyle campaign imagery (photo by Zack Vitiello)
Lifestyle campaign imagery (photo by Zack Vitiello)
Product copywriting selects
Product focused campaign imagery (photo by Bryan Lockyer)
Lifestyle campaign imagery (photo by Zack Vitiello)
Lifestyle campaign imagery (photo by Zack Vitiello)
Product focused campaign imagery (photo by Bryan Lockyer)
Product focused campaign imagery (photo by Bryan Lockyer)
Flyer design for collection wrap party at flagship. Toronto, ON.
Collection wrap party video recap (view HERE)
Collection wrap party at flagship. Toronto, ON.
In-store collection merchandising.
On set BTS. Nashville,TN
Campaign Credits:
Photography: Zack Vitiello
Creative Direction: Jay Nugent / Shane Vitaly Foran
Art Direction: Cass Baldry
Styling: Audrey Brianne
Styling Assistant: Angela Rose
HMU: Amanda Heifner
Camera Op: Zachary Etengoff / Goff Media
Editing + Grading: Colin Outridge
Design Lead: : JJ Julius Son / Shane Vitaly Foran
Featuring: JJ Julius Son (Kaleo) / Shane Vitaly Foran