JAY
NUGENT

Metamaterials | Vitaly Summer 2021

Credits: Art Direction, Set Design, Visual Direction

Collection

For the Summer 2021 season, Vitaly unveiled a collection inspired by otherworldly objects recovered from alleged crash sites. These mysterious fragments and unusual artifacts showcase advanced engineering and distinctive design elements, reminiscent of extraterrestrial origins.

Campaign Execution

The goal of the campaign was to create the feel of extraterrestrial travellers hurtling toward Earth at warp speed, with imagery captured using an Intel Depth camera to enhance the surreal, otherworldly feel of the collection.

CREDITS:

PHOTOGRAPHY: Steph Verschuren
CREATIVE DIRECTION: Zack Vitiello
EDITORIAL FILM: Joe Cornfield
ARTDIRECTION + SET DESIGN: Jay Nugent + Primera Ng
STYLIST: Steph Major
STYLIST ASSISTANT: Shira Hershkop + Kaylah Wilson
MAKEUP: Steph George
HAIR:Maria Hatzis
NAILS: LisaKolmakova
DESIGN LEAD: Shane VitalyForan
PRODUCTION+ CASTING: Scott McDonald
PHOTO ASSISTANT: Dexter DaSilva
GAFFER: Brian Ji
MODELS: Nyabel (Sutherland), Teiki (Dulcedo), Steven (Plutino), Nikita (Want)

Using Format