JAY
NUGENT

Sunglasses Editorial | Vitaly

Credits: Art Direction

Collection

Vitaly's first ever, Y2K/cyber-inspired eyewear collection.

Campaign Execution

The campaign was built around simple rotations to feature the collections unique features and detail while leaning into the nostalgia from the Y2K/cyber era of the 2000's.

Animation by @xinversive

CREDITS:

CREATIVE DIRECTION +PHOTOGRAPHY: Zack Vitiello
CINEMATOGRAPHER: Joe Cornfield
EDITOR: Rayul
LIGHTING DESIGN: Dexter Da Silva
STYLIST: Bulia Puteeva
BEAUTY: Mila Victoria
HAIR: Anna Nenoiu
BEAUTY ASSISTANT: Kathy Nguyen
PRODUCTION + CASTING: Scott Mc Donald
ART DIRECTION: Jay Nugent + Primera Ng
MODELS: Brock (Want), Kaj(Next), Crystal (Elite)

Using Format