Game.Set.Equity | Purple For Equity
Credits: Campaign Identity, Graphic Design.
In collaboration with Dot Dot Dash while under freelancer contract.
Overview
Game.Set.Equity is a program within Tennis Canada that advocates for positive change and growth for women and girls in tennis. Ensuring even more victories while driving equity in coaching, leadership, and competition.
Campaign Execution
As part of Gender Equality Week, this campaign was launched to bring attention to the continued importance of gender equity in tennis.
Using the colour "purple" as a symbol for equity and power to help drive awareness for the program. The tennis ball shape in the ad references the integration of the game into the messaging behind the use of the purple and creates brand awareness.
Sankofa Square roll out. View more HERE.
Final ad campaign creative and messaging.
Alternate image versions.