JAY
NUGENT

The Kingdom Campaign

Credits: Creative Direction, Branding, Social Strategy

Creative Direction for Clocks + Colours Fall/Winter 2021 collection. 

Deliverables included video and photo lifestyle campaign, product focused imagery, campaign identity and assets for social and marketing, copywriting and collection apparel. 

Lifestyle campaign imagery (photo by Kane Layland)

It’s a tale as old as time—brothers in arms, banding together to defend their kingdom from anyone brazen enough to try and take it for themselves. Stories of courage and honour just like this one have been passed down for centuries, from ancient scrolls to the tales whispered into young ears by the elders who saw it all go down. Our new collection, “The Kingdom,” was inspired by these age-old legends, and casts a new look on what it means to stand your ground when the enemy throws down the gauntlet. 

Lifestyle campaign imagery (photo by Kane Layland)

Lifestyle campaign imagery (photo by Kane Layland)

Lifestyle campaign imagery (photo by Kane Layland)

Product focused campaign imagery (photo by Brandon Romanchuk)

Lifestyle campaign imagery (photo by Kane Layland)

Lifestyle campaign imagery (photo by Kane Layland)

Product focused campaign imagery (photo by Brandon Romanchuk)

9:16 static selects from product launch for socials and ad accounts.

Lifestyle campaign imagery (photo by Kane Layland)

Lifestyle campaign imagery (photo by Kane Layland)

Product focused campaign imagery (photo by Brandon Romanchuk)

Lifestyle campaign imagery (photo by Kane Layland)

Lifestyle campaign imagery (photo by Kane Layland)

Lifestyle campaign imagery (photo by Kane Layland)

Lifestyle campaign imagery (photo by Kane Layland)

Lifestyle campaign imagery (photo by Kane Layland)

Lifestyle campaign imagery (photo by Kane Layland)

Lifestyle campaign imagery (photo by Kane Layland)

Lifestyle campaign imagery (photo by Kane Layland)

Collection apparel, designed by Ironbird Studio.

Collection apparel, designed by Ironbird Studio.

Credits:

Photography: Kane Layland
Creative Direction: Jay Nugent
Producer + Casting: Scott Mc Donald
Styling: Jordan DeanSchneider
Styling Assistant: Sophie Casha
Editing + Grading: Morgan Tedd (Erase Creative)
Camera Op: Dan Johnson (Erase Creative)
Design Lead: Shane Vitaly Foran
Talent: Loic Williams, Delphin Musquet, Matthew Roberts

Using Format