Travis Barker x Clocks and Colours
Credits: Art Direction, Graphic Design, Editorial Design.
Collection
The Clocks and Colours x Travis Barker collection was designed to pay homage to the glory days of punk rock. Using iconic imagery such as skulls and spikes while marrying Travis's new era of luxury fashion with diamonds and loud statement pieces.
Campaign Execution
The goal of the campaign was to bridge the world of punk rock with luxury. Leaning into the use of luxury fabrics resembling curtains from a show and clean imagery showcasing Travis's tattoo's as representation of his history in the punk rock scene. All while keeping a slight grunge feel to the overall campaign.
Product focused "Making Of" campaign video (view HERE)
On-figure campaign imagery (photo by Peter McKinnon)
Product focused campaign imagery (photo by Bryan Lockyer)
On-figure campaign imagery (photo by Peter McKinnon)
Product focused campaign imagery (photo by Bryan Lockyer)
4x5 static selects from campaign launch for socials and ad accounts.
Product focused campaign imagery (photo by Bryan Lockyer)
4x5 static selects from campaign launch for socials and ad accounts.
On-figure campaign imagery (photo by Peter McKinnon)
9:16 static selects from product launch for socials and ad accounts.
Product copywriting selects
Product focused campaign imagery (photo by Bryan Lockyer)
On-figure campaign imagery (photo by Peter McKinnon)
On-figure campaign imagery (photo by Peter McKinnon)
Product focused campaign imagery (photo by Bryan Lockyer)
Product focused campaign imagery (photo by Bryan Lockyer)
Product focused campaign imagery (photo by Bryan Lockyer)
Custom snare drum packaging for A-list PR seeding.
Custom snare drum packaging for A-list PR seeding.
In-store merchandising.
Credits:
Photography: Julia Kulik/ Peter McKinnon
Creative Direction: Shane Vitaly Foran / Travis Barker
Art Direction: Jay Nugent / Cass Baldry
Graphic Design: Jay Nugent / Cass Baldry
Video: Peter McKinnon
Editing + Grading: Colin Outridge
Design Lead: Shane Vitaly Foran/ Travis Barker